Competency, And Effective Communication - 1334 Words

C. Effective communication ICF Competency 6: Powerful questioning This is in manifested in relation to capability of getting the relevant information from a questioning session especially for the good of the relationship in the course of coaching process. The character of relevant questioning can be weighed based on the following; a. Active listening and active comprehension of the client’s perspective to be reflected in the course of questioning. b. Questions asked to evoke client’s assumptions giving a new insight, discovery, action or commitment. c. Questions asked to be open-ended creating room for new learning, greater clarity or possibility. d. Questions asked to be motivating helping move the client towards their goals not seeking justification or to look backwards. ICF Competency 7: Direct communication This is manifested by the capability to have effective communication during the sessions of the coaching process. The communication should establish a positive impact on the listening client. a. Should be someone willing to provide feedback and be able to articulate, direct and clear the doubts. b. Help the client understand what he wants especially by reframing and articulating where the client seem to doubt or requests for further explanation. c. With clarity tells the client the purpose of techniques or exercises, objectives and the agenda for meeting where necessary. d. Employs appropriate use of language. Avoiding jargon, racism, technical or other types ofShow MoreRelatedThe Importance Of Effective Communication And Cultural Competency1362 Words   |  6 Pagesimportance of effective communication and cultural competency in a hospital setting and its significance in quality patient care and safety. To do so, the essay will use an example of a communication gap experienced by the writer (Student Nurse) during a clinical practicum in a general ward and decisions made thereafter with the collaboration of other health professionals to close the founded gap and deliver safe quality patient care. The main issue was due to the lack of effective communication and lackRead MoreSkills and Competencies818 Words   |  4 PagesSkills and Competencies Patricia Rosemond Elms College Skills and Competencies Nurses for the future-Communication Many people refer to their strong communication skills, but communication is really a competency that relies on a combination of certain skills, behavior and knowledge. To communicate effectively a person may need to understand cultural diversity, have advanced language skills, and behave with patience. Interpersonal communication is essential in every area of life, but it especiallyRead MoreManagerial Competency1166 Words   |  5 PagesIntroduction ‘‘Competency-based strategic management is a relatively new way of thinking about how organizations gain high performance for a significant period of time. Established as a theory in the early 1990s, competence-based strategic management theory explains how organizations can develop sustainable competitive advantage in a systematic and structural way. The theory of competence-based strategic management is an integrative strategy theory that incorporates economic, organizational andRead MoreMarketing Analysis : Issaquah Philharmonic Orchestra1558 Words   |  7 PagesKinicki (2013, pp. 307, 323) also wrote that effective teamwork depends on clear purpose, informality, members’ participation, listening, civilized disagreement, consensus decisions, open communication, clear roles and responsibilities, shared leadership, effective external relations, style diversity, and self-assessment, while high-performance teams are created through participative and shared leaders hip, alignment on purpose, effective communication, future-orientation, task-focus, creative talentsRead MoreMarketing Analysis : Issaquah Philharmonic Orchestra1546 Words   |  7 PagesKinicki (2013, pp. 307, 323) also wrote that effective teamwork depends on clear purpose, informality, members’ participation, listening, civilized disagreement, consensus decisions, open communication, clear roles and responsibilities, shared leadership, effective external relations, style diversity, and self-assessment, while high-performance teams are created through participative and shared leadership, alignment on purpose, effective communication, future-orientation, task-focus, creative talentsRead MoreMintzberg s Management Competency Theory1327 Words   |  6 Pagesmanager’s competency are increasing, while, what demand should successful managers have? Mintzberg used 10 job roles to describe a good manager’s work which are three information roles: monitor, disseminator and spokesperson, three interpersonal roles: figurehead, leader and liaison, and four decisional roles: entrepreneur, disturbance handler, resource allocator and negotiator. Thus, this essay will be based on Mintzberg’s management competency theory, then use two management competency models toRead MoreKey Elements Of Coaching Competencies917 Words   |  4 Pages Core Competencies and Outcomes Key Elements of Coaching Competencies Coaching refers to the process of transporting people from the point of starting to the point of destination. The following are the key elements of coaching competencies. Getting Things Started One of the main competencies is to start the task that is assigned by the sponsors or owners of an organization. It is the crucial element to hire a coach who is expert in providing effective solutions and results to the organization.Read MoreIssaquah Philharmonic Orchestra (Ipo) Was Formed In 2000,1528 Words   |  7 PagesKinicki, 2013, p. 304). Characteristics of effective teamwork include clear purpose, informality, participation, listening, civilized disagreement, consensus decisions, open communication, clear roles and work assignments, shared leadership, external relations, style diversity, and self-assessment. (p. 307), and high performance teams have attributes which includes participative leadership, shared responsibility, aligned on purpose, high communication, future focused, focused on task, creative talentsRead MoreA Competency Model Of Leadership1366 Words   |  6 PagesLeadership Competency Model A competency model of leadership is a simple concept, â€Å"it describes the behaviors and skill managers need to exhibit if an organization is to be successful† (Hughes, Ginnett Curohy, 2015, p. 251). Within organizations there is an importance for the development of leaders in today’s society to meet the needs for their organization. While the leader needs to display unique leadership for their organizations, there are certain attributes and quality which are needed forRead MoreFunction Of The Australian Nursing And Midwifery Council1382 Words   |  6 Pagesknowledge, right skills and right attitude to be able to deliver safe and quality care to his or her clientele. In today’s society, competent performance is highly anticipated, especially among health care professionals. In nursing, O’Shea defined competency as â€Å"the knowledge, skills, ability and behaviours that a person possesses in order to perform tasks correctly and skilfully (cited in Ax ley, 2008, p.216).† However, undertaking the issue of competence in nursing is quite interesting as nurses partake

Marketing Analysis of Telecel Zimbabwe Telecommunication Company

Question: Discuss about theMarketing Analysis of Telecel Zimbabwe Telecommunication Company. Answer: Introduction Telecel communications is one of the largest and leading mobile network companies in Zimbabwe. It enjoys a customer base of about 2 million active subscribers. The company was formed to be able to provide mobile related solutions to its customers at affordable rates. Over the years the company has strived and expanded to regions previously lacking network coverage. The company performance both externally and internally has led it to be the second leading communication company in Zimbabwe. Company Characteristics Telecel Zimbabwe, company characteristics and strategies has made it to be the most innovative and pioneering company in Zimbabwe. Any look on its product and service characteristics will explain Telecel Zimbabwe position in the market in meeting its customer needs. The company characteristics include: product differential, market segmentation, competitive advantage, product mix, commoditization, and sustainability. The analysis of the characteristics will enable to identify the performance and pattern of the organization in the market. Product Differentiation Product differentiation is a process in marketing in which companies showcase differences between their products (Andaleeb Hasan, 2016). Telecel Zimbabwe product differential ranges from a ray of products it is offering to its customers. It offers: Telecel broadband plus a solution to browsing needs, SMS bundles for subscribers wanting unbeatable value to messaging needs, Telecare a mobile insurance initiative, Telecash a money solution service to its customers. Customers from all background setting are able to enjoy product offered to them. Product differential goes hand in hand with different tariff prices set for different customer needs. Competitive Advantage Competitive advantage is what makes the company to supersede its rivals in the market (Agrawal Zeng, 2015). To be able to understand Telecel Zimbabwe competitive advantage in the market will use Michael porters two ways in which a company can take advantage over its competitors that is cost and differentiation. Telecel Zimbabwe costs of products are affordable to its customers, majority of customers have opted to the company over other service providers because of its affordable pricing. The company ensures that the price is affordable to its customers. Telecel Zimbabwe as invested on differentiating the product and making it unique over the other products. Availability of agents and distributors across the country the company ensures that the products are accessible to its customers. Branding Branding was one of the contributing factors of performance of the company. The company was awarded and honored as the best leading mobile company which as differentiated its product through branding in October 2016 during marketing Association awards. The award explained the simplicity and uniqueness of the company products over the other competitors. Through branding and rebranding of the product customer awareness is created that is through promotion (Lehdonviita, 2014). But majorly the company as focused on mixing price and product in its strategies. This is reflected on its mission which states that the aim to establish the most affordable and customer centric communication business in the country of unmatched and superior quality. Commoditization Solutions Commoditization and company operations, defines how the Telecel Zimbabwe products have economic value, and uniqueness of the product in the market (Hofacker et al, 2016). The visual rebranding of red and white as part of their corporate colors, and a simple logo as brought uniqueness, energy and strength of a promising modern company. The customers are able to identify Telecel Zimbabwe products from others in the market. The rebranding and reputation has enabled the customers to attract and retain its customer base (Bauer et al, 2005). Zimbabwe market is characterized with customers who would wish to buy products that are of high quality and at affordable price. Each customer base will be classified into a class of tariff suiting is buying needs (Tadesse Bahiigwa, 2015). Solutions approach is a technique employed by companies to solve any emerging problems and challenges in the market (Chitungo, S.K. Munongo, 2013). Solutions related to network service connection agreements, packages fair usage, agents terms conditions, and Telecash customer terms conditions are found in the website where relevant parties can read and submit any problem facing them (Bauer et al, 2005). The company strategies are based on strong foundation that meets Telecel corporate values for ensuring growth and sustainability. Conclusion In conclusion the company has been identified to provide diverse communication needs of required international standards to its customers. That was possible because of its unique product and service provision in the market. That is by employing better marketing strategies that have propelled it over its competitors. The company is focused on growth and continuation delivering and maintaining high level customer service and experience effectively. Expansion and investment of the business and development of infrastructure to wider regions in Zimbabwe is a good indicator of the company to operate for a longer period. Sustainability can be explained by growth of revenues over the previous years. Reference Lists Agrawal, R. Zeng, P,. 2015. Introduction to wireless and mobile systems, Chicago: Cengage learning Andaleeb, S.S. and Hasan, K., 2016. Marketing Research. In Strategic Marketing Management in Asia: Case Studies and Lessons across Industries (pp. 111-160). Emerald Group Publishing Limited. Bauer, H.H., Reichardt, T., Barnes, S.J. Neumann, M.M., 2005. Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study. Journal of electronic commerce research, 6(3), p.181 Chitungo, S.K. and Munongo, S., 2013. Extending the technology acceptance model to mobile banking adoption in rural Zimbabwe. Journal of Business Administration and Education, 3(1), p.51. Hofacker, C.F., De Ruyter, K., Lurie, N.H., Manchanda, P. and Donaldson, J., 2016. Gamification and mobile marketing effectiveness. Journal of Interactive Marketing, 34, pp.25-36 Lehdonviita, V. 2014. Market power and pricing: In virtual economics: design and analysis, pp.101-120 Scharl, A., Dickinger, A. and Murphy, J., 2005. Diffusion and success factors of mobile marketing. Electronic commerce research and applications, 4(2), pp.159-173 Tadesse, G. and Bahiigwa, G., 2015. Mobile phones and farmers marketing decisions in Ethiopia. World development, 68, pp.296-307.

Hamlet Essay Essays - Characters In Hamlet, English-language Films

Hamlet Essay Comment on Hamlet's madness. Do you think it was altogether assumed or can you offer evidence to suggest that Hamlet was not always in complete control of his action? Shakespeare's tragic hero, Hamlet, and his sanity can arguably be discussed. Many portions of the play supports his loss of control in his actions, while other parts uphold his ability of dramatic art. The issue can be discussed both ways and altogether provide significant support to either theory. There are indications from Hamlet throughout the play of his mind's well being. Hamlet's antic disposition may have caused him in certain times that he is in a roleplay. Hamlet has mood swings as his mood changes abruptly throughout the play. Hamlet appears to act mad when he hears of his father's murder. At the time he speaks wild and whirling words:Why, right; you are I' the right; And so, without more circumstance at all, I hold it fit that we shake hands and part... [Act I, scene V, lines 127-134]. It seems as if there are two Hamlets in the play, one that is sensitive and an ideal prince, and the insane barbaric Hamlet who from an outburst of passion and rage slays Polonius with no feeling of remorse, Thou wretched, rash, intruding fool, farewell! / I took thee for thy better. Take thy fortune;/ Thou find'st to be too busy is some danger.- [Act III. scene IV, lines 31-33] and then talks about lugging his guts into another room. After Hamlet kills Polonius he will not tell anyone where the body is. Instead he assumes his ironic matter which others take it as madness. Not where he eats, but where he is eaten. / A certain convocation of political w orms a e'en at him. [Act IV, scene III, lines 20-21] If your messenger find him not there, seek him I' th' other place yourself. But, indeed, if you find him not within this month, you shall nose him as you go up the stairs into the lobby. [Act IV, scene iii, lines 33-36]. Hamlet's behavior throughout the play, especially towards Ophelia is inconsistent. He jumps into Ophelia's grave, and fights with Laertes in her grave. He professes I loved Ophelia. Forty thousand brothers/Could not, with all their quantity of love,/ Make up my sum [Act V, scene I, lines 250-253], during the fight with Laertes in Ophelia's grave, but he tells her that he never loved her, when she returns his letters and gifts, while she was still alive. Hamlet subtly hints his awareness of his dissolving sanity as he tells Laertes that he killed Polonius in a fit of madness [Act V, scene II, lines 236-250] Hamlet has violent outbursts towards his mother. His outburst seems to be out of jealousy, as a victim to the Oedipus complex. He alone sees his father's ghost in his mother's chambers. Every other time the ghost appeared someone else has seen it. During this scene he finally shows his madness, because his mother does not see the ghost. On him, on him! Look you how pale he glares!/ his form and cause conjoined, preaching to stones / Would make them capable. [Act III, scene IV, lines 126-128]. Throughout the play, there are also supporting factors to argue Hamlet's sanity, as these details compromise his madness, to balance out his mental state. Hamlet tells Horatio that he is going to feign madness, and that if Horatio notices any strange behavior from Hamlet, it is because he is putting on an act. [Act I, scene V, lines 166-180]. Hamlet's madness in no way reflects Ophelia's true madness, his actions contrast them. Hamlet's madness is only apparent when he is in the presence of certain characters. When Hamlet is around Polonius, Claudius, Gertrude, Ophelia, Rosencrantz and Guildenstern, he behaves unreasonably. When Hamlet in the presence of Horatio, Bernado, Francisco, The Players, and Gravediggers, his actions are sensible. Other characters confess that Hamlet's actions are still unsure whether Hamlet's insanity is authentic or not. Claudius confesses that Hamlet's actions although strange, do not appear to stem from madness. And I do doubt the hatch and the disclose/ Will be some danger; which for to prevent,/ I have in quick determination [Act III, scene I,

Charles Mills vs. John Locke

Charles Mills vs. John Locke The Introduction While analyzing John Locke’s philosophy through the eyes of Charles Mills, some fundamentals on both philosophers’ worldview must be considered.Advertising We will write a custom essay sample on Charles Mills vs. John Locke specifically for you for only $16.05 $11/page Learn More First of all, it should be pointed out that Mills is incapable of analyzing Locke’s conceptions from different perspectives. In other words, one can conclude that his reasoning seems to be unambiguous. For instance, Mills is of the opinion that Locke’s views on civilizations development are all influenced by race. However, the fact that Locke speaks about all men in his Second Treatise of Civil Government is totally neglected by Mills. Both of the philosophers Mills and Locke are deeply concerned about moral equality; although they consider the issue in different ways. The thesis statement Charles Mills criticizes John Locke’s the ory, relying on racial liberalism. He is unable to suppose that racial prejudices can be regarded separately from the social contract. According to him, Social Contract Theory cannot exist without racial injustice. It is evident that Mills interprets Locke’s arguments in his own way.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More The body Mills’s viewpoint on human moral equality To prove that Mills’s position is wrong, one is to read Locke’s arguments on the state of equality. Thus, according to the philosopher â€Å"all the power and jurisdiction is reciprocal, no one having more than another; being all equal and independent, no one ought to harm another in his life, health, liberty, or possessions† (Locke 1-2). It seems to be unclear why Mills accepts the expression all men as the white population. There were probably Mills’s considerations on racial injustice, which he decided to analyze on the basis of human moral equality. As far as Locke’s work is closely related to the time when the basic principles of moral equality were established, it becomes evident that Mills decided to justify his positions relying on some general conceptions concerning human rights. Mills’s comparative approach towards Locke’s arguments Taking into account the fact that Mills associates racial inequality with slavery, genocide, etc., one can state that his vision of Locke’s arguments is distorted by a variety of themes political philosophy is based on. Thus, one can notice that Mills does not consider Locke’s The Second Treatise of Civil Government in detail; moreover, he does not provide readers with an opportunity to trace back the points which formed his position in relation to Locke’s argument. On the contrary, his reasoning on racial inequality is based on the so-called comparative approach: he co mpares racial issues of the modernity with those ones, which appeared in times, when the concept of moral equality was formed. The method seems to be rather doubtful, as no appropriate evidence is introduced. Some basic points on the State of Nature Generally, it is necessary to keep in mind the time period Locke lived within. According to the philosopher, a person’s right to be free can be regarded as one of the basic principles of the State of Nature. However, it should be noted that the issue of freedom is considered to be of pre-political origin.Advertising We will write a custom essay sample on Charles Mills vs. John Locke specifically for you for only $16.05 $11/page Learn More As far as people â€Å"are assumed to be equal to one another in such a state, they, therefore equally capable of discovering and being bound by the Law of Nature† (Friend par. 17). It is the Law of Nature, which determines morality. Locke states that all people a re equal before God. Keeping in mind Mills’s interpretation of the expression all people, what, according to him, means the white population, one can conclude that Mills accepts the sentence as The white people are equal before God. In other words, Mills’s attempts to criticize Locke’s views are preposterous. Logically relevant arguments vs. conditional statements In my opinion, Locke’s arguments are logically relevant. The philosopher states that people are free to start war, if other persons want to make them slaves. Mills, in his turn, considers the position from his own perspective. According to him, great atrocities involve slavery; and slavery involves racial injustice. Thus, Mills just continues to develop Locke’s idea from his own perspective and cannot accept it in a proper way. He neglects the correct meaning of the statement and tries to find in Locke’s words some signs of racial prejudices. According to Social Contract Theory, to form civil government, people’s moral and political duties are to be established. What seems to be interesting is that Mills associates the process of people’s obligations establishment with the time when racial injustice appeared. So, one can probably notice that all Locke’s arguments are analyzed by Mills on the basis of racial issues.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mills recognizes that according to Social Contract Theory, moral equality Locke highlights is to be based on the just polity; although he cannot admit even the thought of the society where people’s rights are not disrespected. Mills’s arguments are conditional. Locke’s arguments are affirmative. Mills’s opinions are based on assumptions (what if, it would be, etc.); Locke’s views are concrete. Mills tries to criticize Locke’s position relying on racial liberalism; however, his arguments are rather controversial. For instance, Mills says that â€Å"Racial liberalism, or white liberalism, is the actual liberalism that has been historically dominant since modernity† (1382). The issues described by Locke are not related to modernity; so, Mills did not take into account certain historical concepts depicted by Locke. One can notice that Mills relies on some autobiographical data from Locke’s life. For instance, he states that Locke à ¢â‚¬Å"invested in African slavery, justified Native American expropriation, and helped write the Carolina constitution of 1669, which gave masters absolute power over their slaves† (1382); but in his Second Treatise of Civil Government, Locke pointed out that people can keep under control certain things harmful to them, in order to preserve mankind in general. Keeping in mind the Law of Nature, one can conclude that investment in slavery is considered to be one of the ways to protect one’s property. Locke stated that those who failed to utilize certain resources, etc. couldn’t possess any property. For this reason, slaves seem to have no legitimate claim to any property. In other words, Locke clarifies that the protection of property is one of the key issues the society cannot function without. An explanation is quite reasonable; but Mills charges Locke with The Whiteness of his political philosophy. Some important aspects of Social Contract Theory Mills consider s racial exploitation as an internal process of Social Contract Theory; although Locke does not say any word about a contractual violation of people’s rights. Locke clarifies that people’s desire to raise their children is determined by the State of Nature. Such voluntary agreements between individuals are considered to be moral, but not political as one can think. Those people who form political societies have a moral right to punish individuals who break the Law of Nature. Thus, the will of the majority is recognized to be the linchpin of the social contract. Still, Mills analyzes the position from his own perspective, and interprets the major points of social contract on the basis of racial liberalism. As far as Locke’s arguments can be applied to all men, one can conclude that the issue of equality is also related to the colored minority groups. To disprove Mills’s arguments, one can rely on the method he uses to accuse Locke of his ignorance toward r acial problem. So, Locke does not underestimate the rights of minorities; he explains that all people have a right to self-defense. Therefore, â€Å"when the protection of people’s rights is no longer present, or when the king becomes a tyrant and acts against the interests of the people, they have a right, if not an outright obligation, to resist his authority† (Friend par. 21). For this reason, it becomes evident that according to the statement even slaves (who also belong to the category, which is determined as all men) have a right to resist the authority of the whites. In other words, minorities as well as the whites are equal in their rights. The Conclusion For Mills the racial contract is considered to be the synonym of the social contract. According to him, the establishment of a political society is to be based on racial liberalism. However, as far as most of Mills’s arguments are conditional statements, one can suppose that his assumptions can be regar ded as unreliable. Friend, Celeste. Social Contract Theory, 2004. Web. https://www.iep.utm.edu/soc-cont/#SH2b. Locke, John. The Second Treatise of Civil Government, New York: Prometheus Books, 1986. Print. Mills, Charles. Racial Liberalism, 2008. Web.

For or against a charge of crimes against humanitarian law Essay

For or against a charge of crimes against humanitarian law - Essay Example However, the Rape of Nanking surpasses this contradiction as one of the most atrocious in the history of humankind. This long forgotten atrocity of the Second World War is a crime against humanity, both in the legal and human point of view. War crimes are defiance of the rules of war or, generally, of international humanitarian law, that sustain individual criminal liability (Chang 1998). Even though constraints on waging war date back roughly in the 6th century BC in China, by the time of the First World War, nations had recognized that particular infringements of the rules of war, a great deal of which had been written in the 1899 and 1907 Hague Conventions, were crimes (Yamamoto 2000). The history of every nation narrates some disreputable and detestable episodes that peoples of other nations still denounce and the people of that offending nation would want to disregard, forget, or even, in some cases, rationalize. Among these controversial events in human history is the Rape of N anking which is incomparable due to the extraordinary level of attention given to it for an unusually duration of time. In spite of the effort and time of large numbers of people who have tackled this issue, nevertheless, there seems to be no agreement over such important issues as to the manner of and reason for the occurrence of Rape of Nanking and the extent of the slaughter. The manner American scholars have viewed and treated the topic of the Rape of Nanking are critically blemished, leading to a faulty scrutiny and assumption (Yamamoto 2000). As a result, large numbers of American people embrace the assumption of such a defective analysis and knowledge and build their own perspectives, several of them anomalous, about the occurrence and about the Japanese perpetrators generally. The most severe case of how the absolute recognition of the traditionalist perspective spreads out is as illustrated below (Yamamoto 2000: 4): Consider that the United States, on all fronts, lost 323,0 00 in the four years of World War II. Or that at Auschwitz the Nazis killed on average 350,000 every two months. The Japanese killed roughly the same number in a few months without the benefit of the technology of mass murder available to the Nazis and without the advantage of concentration camps†¦ What’s more, the Japanese troops weren’t ‘specialized’: nothing comparable to the Einsatzgruppen [task forces] existed in their military. These were the boys next door†¦ the Rape of Nanking reminds us how recently Japan emerged from its medieval age; a scant 140 years ago, less than 100 at the time of the Rape. A reader of this passage may claim that this is a judgment of a fanatic and that most people do not agree with it. However, I must argue that this description, though disgusting and unbelievable it may seem, is rationally made. The author of this passage is nevertheless more rational or realistic than other writers who claim that the number of f atalities is at 300,000 and insists that the government of Japan should acknowledge its legal accountability for the acts of violence and pay damages to the victims (Yamamoto 2000). Given that the number of lost human lives in Nanking had actually been that sizeable as to challenge all time-honored knowledge, one may embrace the assumption contained in the above excerpt: the Japanese people were, and perhaps remain, innately bizarre. If the Japanese peop

With reference to appropriate literature and cases, critically Assignment

With reference to appropriate literature and cases, critically evaluate the influence of classical and human relations approaches in management today - Assignment Example Organizational management can be considered as an important aspect for the business organization in this contemporary era of globalization and competitive business environment. Organizational management can be recognized as the process, which organizes and manages the employee activities to meet organizational goals and objectives (Ledeen, 1999, p.65). Organizational management helps an organization to follow developed policies by planning, controlling, organizing and directing organizational resources. Classical and human relation approaches have great impact on the management of the organization in this contemporary global business environment (Lukes, 1974, p.102). Organizations generally focus on these approaches in order to maintain sustainable business practices and effective business output (Barak, 2010, p.98). On the other hand, effective human relation and classical approaches help an organization to develop and effective relationship between the employees and employers, whic h is important for good and profitable business performances (Law, 1991, p.29). Earlier, the employers used to only focus on effective business performance and positive business output. The organizational leaders were hardly bothered about employee motivation and employee job satisfaction (Campbell, 2007, p.91). But, growth of competition in global business environment and introduction of strict business regulations forced the organizational as well as industry leaders to consider employee welfare and employee motivation in business operation process (Draft, 2008, p.16). Human relations approach generally focused on value, needs, welfare and motivation of employees.

Primadelis Beginnings And Its Success Story Marketing Essay

Primadelis Beginnings And Its Success Story Marketing Essay The objective of this report is to discover about the starts of the well-known PrimaDeli that we all know. Well also be touching slightly on how Prima Limited was first established, the challenges it faced and obstacles it went through as a company before eventually making it big in the industry. And most importantly, how did it manage to make a breakthrough even after the undesirable food-poisoning incident. What is Prima Deli? PrimaDeli is a well known pastry shop filled with different types of delicacies. From puffs to cakes other variety of confectionaries to satisfy your cravings. Over the years, they have grown rapidly all over Singapore and providing good quality service to satisfy their customers. With the outlets being conveniently located in major residential estates, commercial districts and shopping areas and more than 30 outlets across Singapore, its no wonder their bakeries are recognised all over the island. Corporate History In 1961, Prima Limited was established when its founder, Cheng Tsang Man, built Southeast Asias first flour mill and the company. Prima was also known as Bai Ling Mai, which means a hundred year old wheat in Chinese. It is to represent the companys vision for corporate longevity. The company made the official listing under both Singapore and Malaysia business registries in 1969. The company not only has flourmill in Singapore but also in other countries like Indonesia, India, the Philippines and Australia. The Prima we know today is more than just involving into flour milling, it is now diversifying into other aspects such as signature restaurants, food manufacturing, baked confectionary products, even in property management and fields of information technology. And PrimaDeli is one of the successful businesses that the company has now. Launched in 1992, PrimaDeli is Singapores first one and only home-grown bakery franchise and also the longest-running Singapore food franchise. With the bakery outlets located in major business, residential and shopping areas, drawing a diverse mix of culture and races to their choice bakery products. PrimaDeli has been managed by the Prima Food Pte Ltd, which is the subsidiary of food and service conglomerate Prima Limited. Setbacks faced by Prima in the early years Just coming into its first few years of operation, the company was already confronted with umpteen financial setbacks which include the struggle of regulating the continual fluctuations uh their profit margins. In their yearly report for 1970, Prima addressed the problem of rapid increase of production costs particularly the vital raw products of wheat grain and also for the logistics of freight transportation costs. Due to the hike of price in production costs, the company had no other choice but to sell their goods and their by-products at higher cost in order to restore their lost and to ensure that their profit margin is maintained. What was done to counter back the problem Due to their concern over production costs, Prima subsequently felt encouraged to purchase majority share-holds in multiple primary industries and firms. The company took a majority stake in Prima Modern Machinery Pte Ltd in 1990 and took over the businesses of Goodman Fielder Wattie (Asia) Pte Ltd, a company that specialises in food and beverage area. These achievements have allowed Prima to widen their portfolio of long-term investment and consequently contributed to the cutback of production costs induced by the company. To further counteract the extreme price increase in market productions, Prima began specializing in export sales within the year itself. These measures paid off munificently allowing the company to restore its lost and claiming a profit of up to S$2.736 million for 1991 as to comparison to the loss attained in the previous year that came up to S$5.124 million. Achievements Over the years, Prima Limited had successfully grabbed a few awards to bring up its name. Some of these awards are Hazard Analysis Critical Control Point (HACCP) and Singapore Franchise Mark. HACCP which is the Hazard Analysis Critical Control Point is a systematic and scientific approach in indentifying, processing, production and preparation of food so as to ensure that the food is safe when consumed. By attaining the HACCP award, it shows that Prima Food has a system which is universally recognised. This is especially helpful in allowing PrimaDeli to compete more effectively in the world market and it also open potential markets by increasing confidence in Primas food safety and hygiene standards. With the Singapore Franchise Mark award in hand, it goes to show that Prima is certified for having creditable professional standards in the sectors of business practices, management capabilities as well as business performance. This certainly puts Prima in a advantageous position because on the few top selected companies are rewarded with this award. By being listed as one of the companies, it just goes to show that Prima is one of the few top notch companies in terms of franchising management. Currently, all PrimaDeli retail outlets operate under the franchise system. What this system does is providing franchisees with premium quality products as well as a broad scope of professional training and help that includes outlet concept development and marketing. With this, the system allows for the franchisor to focus on food manufacturing, research and development while partnering like-minded entrepreneurs to operate the retail front. In which, it assures a steady business growth. Prima Deli has also received awards including Franchise Excellence Awards Mark in recognition for its successful franchise system. In 2002, Prima Limited picked up the Superbrand status in a celebration of its corporate longevity and significant contribution to the Singapore economy. This was followed by the 2004 SPBA Heritage Brand Award which recognises the companys market excellence over 40 years. By attaining this award, PrimaDeli is recognised to be one of the top brands in Singapore for market dominance, goodwill, customer loyalty and overall market acceptance. Recent years In 17 may 2007, PrimaDeli being the first home-grown bakery franchise and the longest running Singapore food franchise, has received the Halal food certification from MUIS, the Islamic Religious Council of Singapore a first for an established Singapore bakery franchise. It is after 15 years, that PrimaDeli finally decided its time to tap into the halal market and increase its customer base. With the Halal certification, PrimaDeli is now able extend its wide range of freshly-baked pastries, buns, breads and premium quality cakes to the Muslim community at 38 retail outlets islandwide. The Halal certification provides assurance to the Muslim community that the food does not contain any ingredients which they are forbidden to consume, such as alcohol, pork and other meat that have not been prepared according to Islamic rituals. With the Halal certificate in hand, has certainly put PrimaDeli in an advantageous position. Unfortunately, on 19 November of the same year, Prima Limited was confronted with one of its biggest challenges to date. Which is a virulent case of salmonella poisoning that caused all 38 Prima Deli outlets to be closed for a period of up to 3 weeks. The company was fined the maximum of S$5000 for selling contaminated food and for causing more than 200 of its customers to fall ill after consuming cakes purchased from Prima Deli stores. Sales drastically dropped to 15% in the immediate aftermath of the health scare, but were declared to be not as dire as the company had estimated. As a matter of fact, customers eventually returned back to the stores, and the companys overall sales actually rose 10% to 15% higher than their usual records during previous business years. Many new rules and regulations were implemented as a direct result of this case of salmonella poisoning, with all employees now required to undergo not just routine health checks, but also screening for salmonella. The company also implanted more cameras in production areas in order to monitor hygiene more effectively. Companys subsidiaries After looking at the organizations history and the numerous challenges that it faced, lets now look at how the company diversifies its services, not just in terms of producing quality baked products but also in cafeteria operations, fine dining and casual dining. Apart from food beverages, Prima is also into the field of information technology to further increase their profits and make use of it to full benefit. In this section, a list of subsidiaries will be given just to show how Prima Limited has succeeded in expanding their company. List of subsidiaries under Prima Limited Prima Food Pte Ltd -PrimaDeli Asia (M) Sdn Bhd -Confectionery Transformation (M) Sdn Bhd PrimaDeli Franchise (M) Sdn Bhd PFS Pte Ltd Prima Noodle Restaurant Pte Ltd PrimaDelis Vision and Mission The following was extracted from http://www.prima.com.sg/core_biz/Frameset/index_foodsvs_manu.htm http://infopedia.nl.sg/articles/SIP_1458_2009-02-11.html Prima is also known as Bai Ling Mai in Chinese, which means a hundred year old wheat. It is used to represent the companys vision of corporate longevity. PrimaDeli is Singapores first homegrown bakery and confectionery franchise. It was launched in 1992 with the mission to transform the local bakery and confectionery industry by adopting modern production and management techniques, information technology and strong branding. From here, it can be seen that PrimaDeli is living up to its vision of longevity of the company by inducing new ways to prosper their business live attaining a Halal certificate so as to broaden their range of customer in terms of race. Also they are always coming up with different ways to further improve their baking solutions through technology. An In-Depth Look External environment of the company Here were going to look at the competition that PrimaDeli faces against other confectionary shops. The figure below shows which 2 confectionaries customers prefer to than PrimaDeli. These percentages were base on a survey which I have done. Confectionary shop: Percentage (%) Polar puffs cakes 81.8 Bengawan Solo 4.5 Breadtalk 31.8 From here, it could be seen that clearly theres a huge percentage of people which will turn to Polar puffs cakes other than PrimaDeli. Theres a very fierce competition going on between these two popular shops. Lets now look at what consumers feel PrimaDeli should improve on. Again these figures are base on the response Ive gotten from my survey. Percentage(%) More variety in choice of pastries, puffs, cakes, etc 60 Reduction in price 10 Customer service 20 Cleanliness 10 This clearly shows that customers want PrimaDeli to provide more variety of their pastries because they want to see something new, innovative and capture their eyes and taste. Task Environmental Analysis Threat of new entrants is High There are more and more confectionaries sprouting They are mostly located in heartlandsHaving analyzed the potential external threats, it is time to look at the factors directly contributing to a tight competition among confectionaries in Singapore a Porters Five diagram. Bargaining power of buyers is High Theres a vast choice of confectionaries to choose from So, consumer will choose the ones that are cheap has a wide variety of pastries The consumers are the ones that will decide which bakery is the best Supplier Power is average Different confectionaries has different suppliers The quality of products depends on the suppliers There are still a wide range of suppliers to choose from Rivalry is Intense Number of confectionaries in Singapore is high There is an increasing number of pastry shops coming up with new ways to attract consumers attraction ;promotions Product and Technology Development is medium With the constant upgrade of technology, some confectionaries are using this to their benefit This aspect can be used to improve in their food quality Internal Environment Management Here Im going to do a marketing mix to compare both PrimaDeli and Polar. PrimaDeli Product The main product for PrimaDeli is a range of top quality pastries, buns, breads and cakes. Price The range of prices varies depends on the type of confectionary that youre buying. For cakes it starts from $15 and can reach up to $45++ according to the flavour and weight of cake. Outlets Up to date there are 38 outlets in Singapore Polar Product They specialises in mostly puffs and cakes Price Pricing varies to the products bought Cakes starts from $10.80 $45++ Outlets As of now, there are 33 outlets and 70 takeaway counters at petrol stations Observations and Conclusions Critical success factors To determine the critical success factors of PrimaDeli well have to once again look at PrimaDelis mission. Mission To transform the local bakery and confectionery industry by adopting modern production and management techniques, information technology and strong branding Critical success factors They should put in place their management techniques by producing and thinking of ways to further improve on their variety of confectionaries In order to have a strong branding, they should think of new modern production ways to market their products They should also keep up with the market competition and open up more outlets Strategic problem PrimaDeli should start considering in increasing the variation of their pastries because with more pastry shops coming up, they will lose out if they dont change their strategies in pulling in more customers. Also, they will need to have more outlets in order to compete with the various confectionaries out there. Strategic Alternatives and Recommendations PrimaDeli has been doing really well in terms of their diversification in other aspects other than just in selling pastries, like franchising into other countries. However, in the area of marketing of their confectionaries here, they are a bit lacking in putting in more concern. They should come out with different strategies and market plans to pull in customers to boost their income. Although being the first home-grown bakery franchise and the longest running Singapore food franchise, they still have a chance to lose their customers to other shops. For example, Polar puffs cakes. Polar is now gaining a lot of attention and popularity from consumers because they feel that there are more varieties there rather than in PrimaDeli. With the numerous promotions that Polar has and also considering the number outlets it has as compared to PrimaDeli, its only a matter of time before PrimaDeli will lose out their customers. Conclusion In all, PrimaDeli has done Singapore proud by being one of the longest running Singapore food franchise and also first home-grown bakery franchise. It has venture out into other countries and gained the trust of other companies to purchase and use their products. This is something that not many local companies have been able to done. PrimaDeli also have proven that their standards are recognised world-wide and so are their food beverages. However, PrimaDeli just have to step it up and be in pace with the current market. This is to ensure that they wont fall behind.